Michaela Fuchs partnered with Finnish company Fredman to support the launch of their products in Germany at the drugstore Rossmann, with the campaign starting on March 4, 2026.
The collaboration featured Fredman baking paper as the main focus, with the Fredman fibre cloth highlighted in supporting content. Michaela created a range of digital assets across her blog (mahtava.de) and Instagram channels, including a sponsored blog post with an original recipe for Lohipiirakka (Finnish salmon pie), an Instagram carousel as part of the “Tried & Tested” series, Instagram Stories with tips and product integration, and a cozy Nordic-style recipe Reel with a full recipe caption.
The content emphasized practical, everyday use of Nordic products available in Germany, highlighting sustainability through the Nordic Swan Ecolabel, subtle product integration, and easy kitchen tips for readers and followers. All featured products were available at Rossmann stores, linking the online content to the retail experience.
This campaign showcases Michaela Fuchs’ expertise in Nordic culinary culture and her ability to translate it into relatable, hands-on content for the German market.
Channels: Blog (mahtava.de), Instagram (@mahtava.nordicfood – Feed, Reel, Stories)
Featured Products: Fredman baking paper, Fredman fibre cloth
Campaign Date: March 4, 2026
